Results over aesthetics
Pretty is easy. Profitable is intentional — copy, UX, speed, and trust signals aligned to one funnel.
About
The humans behind your digital growth
We are a Phillaur-based squad building fast, honest, revenue-minded web experiences for India and the global Indian diaspora.
Our origin
In 2019, from a small town in Punjab, we set out to prove that world-class websites do not require sky-high London or Bay Area invoices — they require craft, accountability, and obsession with measurable outcomes.
Web Pavilion started as late-night builds for local manufacturers and coaching institutes. Word travelled — first to Ludhiana and Chandigarh, then to NRIs in Canada and the US who wanted a team that understood both cultures, time zones, and WhatsApp-speed follow-ups.
Today we are a compact, senior-heavy team. We say no to vanity redesigns. We say yes to projects where speed, SEO, and conversion science actually move revenue.
Our philosophy
Transparency always
Milestone plans, realistic timelines, and blunt assessments when an idea will not pay back.
Your success is ours
We optimize for repeat referrals — that only happens when launches hit numbers, not just deadlines.
By the numbers
Live metrics from our positioning — refreshed as we publish more case studies.
0+
Projects shipped
0+
Happy clients
0
Years running
0.0/5
Avg. rating
Meet the team
Operators, designers, and engineers — no offshore bait-and-switch.
Diyar Singh
Founder & Principal Strategist
CRO · SEO strategy · Offer design
Founder obsessively iterating on funnel math, experimentation, and copy that closes.
Simran Kaur
Lead Product Designer
Design ops · Component libraries
Design director translating complex offers into unmistakable visual stories.
Arjun Malhotra
Staff Engineer — Platform
Supabase Auth · Prisma Accelerate-ready stacks
Platform engineer shipping typed apps, Postgres contracts, Stripe flows.
Meera Nambiar
Performance Marketing Lead
Attribution modelling · Creator partnerships
Paid acquisition lead guarding India + GCC + NA campaigns daily.
How we work with clients
What we promise
- Clear sprint plans with CRO and SEO acceptance criteria.
- Proactive WhatsApp updates for blockers — not silence until deadline week.
- Post-launch instrumentation so you see what actually converted.
What we won't promise
- Overnight #1 rankings or guaranteed revenue (anyone who does is lying).
- Unlimited revisions without scope — fairness protects both sides.
- Cookie-cutter templates sold as custom — we customize components to your funnel.
Recognition
Awards shelves are nice — client retention & referrals are our real trophy case. Formal award entries are documented in proposals for enterprise RFPs.
Clients said it
“OPD bookings jumped after Web Pavilion tightened our mobile funnel + WhatsApp handoff scripts.”
“Our North America landing stack finally loads sub-2s on LTE. Attribution is painfully clear now.”
“The team at Phillaur feels like embedded growth partners. SEO + PDP revamp nailed our London pop-ups.”
Our stack
Built on the same toolchain we deploy for clients — no mystery proprietary CMS lock-in unless you want one.
Next.jsReactTypeScriptTailwind CSSPrismaPostgreSQLSupabaseVercelFramer Motion
Ready to work together?
Tell us what revenue problem we are solving — we will propose the smallest effective build, not the biggest invoice.