Fashion / D2C
Global D2C Launch with Sub-2s PDPs
Challenge
Low signal traffic, leaky forms, fragmented analytics, WhatsApp overwhelm without SLA.
Solution
Next.js storefront + Server Actions CRM hooks, deterministic copy system, multilingual SEO for NRIs.
Result
Phulkari Atelier: Cart completion +19pts on mobile.
LCP Mobile
-2.3s
- Before
- 4.2s
- After
- 1.9s
Qualified Conversations
+47%
Organic Sessions
+182%
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The Business Challenge
Low signal traffic, leaky forms, fragmented analytics, WhatsApp overwhelm without SLA.
Our Strategic Approach
Dual-track squads ran conversion copy + infra hardening concurrently with weekly KPI reviews.
The Build Process
Immersion & diagnostics
Low signal traffic, leaky forms, fragmented analytics, WhatsApp overwhelm without SLA.
Strategy + creative systems
Dual-track squads ran conversion copy + infra hardening concurrently with weekly KPI reviews.
Build, QA, launch
Next.js storefront + Server Actions CRM hooks, deterministic copy system, multilingual SEO for NRIs.
Growth instrumentation
Web Pavilion audited acquisition math, tightened hero clarity, rewired funnel assets, instrumented attribution, then sprinted iterative tests until revenue signals broke through.
“The team at Phillaur feels like embedded growth partners. SEO + PDP revamp nailed our London pop-ups. Web Pavilion synced weekly async + Loom checkpoints so approvals never stalled.”
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